A great dining experience is one of the things that will keep guests coming back for more, and food plays a huge part in the dining experience. Happy customers are more likely to tell others about their remarkable experience after dining with you. While word of mouth continues to be a sure way of publicity, customers are more likely to post photos on their Instagram feeds than call a friend about it.
In recent years, Instagram has become one of the most popular social media platforms for food photography, hotel and restaurant promotion. It’s nearly impossible to go through your Instagram feed without seeing at least a handful of food photographs. This is definitely a trend for hospitality professionals to take advantage of.
Understandably, the quality of a photo taken by your customers will depend on one’s skills and the type of their device, however, there are things you can do to help your customers capture good photos.
Here are our top five tips for making your meal Instagram-worthy, improving your chances of brand visibility, and getting more people to eat, take pictures and post.
1. Lighting
Lighting is among the most vital elements of taking beautiful photographs. Natural lighting is even better for Instagram-worthy food photography. A more obvious way of increasing the amount of natural light is by uncovering windows to let in more sunlight.
For dimmed atmospheres, strategically place lighting around each table. Experiment with hanging lamps or try out KitchenSpot’s candles as centrepieces. Did you know? KitchenSpot’s candles help support a children’s foundation, find out more
2. Background
While food is the main target, a lot of background action can be captured with photography that may impact your photo positively or otherwise. To avoid embarrassing photos, keep the rest of the dining area well organized, including tabletops and display racks, vibrant walls with your logo, and staff in their best outfits.
At KitchenSpot, we understand the importance of keeping every part of your dining experience in line with your overall aesthetics. We go the extra mile in advising our clients what items would look best with the rest of their room setting.
Recently, we’ve introduced a range of clothing attire for the kitchen and waiting staff as well as safety gear, making sure your staff remain safe and presentable at all times.
Have you seen the article about our new showroom with 5 brand new categories?
3. Presentation
The way you present your meals can have a direct impact on how guests enjoy them, including wanting to take a photo.
Restaurants can use items in their kitchen to present dishes that look fresh, tasty, and pleasing to the eye. Fruits and vegetables are brilliant ideas for introducing a splash of colour to your dishes. You can also consider textures and shapes in your food arrangement and avoid serving undercooked or overcooked meals.
You can also look beyond the arrangement and presentation of the meals, and consider other items that will most likely make it into the photos and tweak accordingly, whether it is a unique set of table mats, table cloths or napkins, all of which can be found at KitchenSpot.
4. Tableware
When guests take photos of the meal, they can not avoid including the tableware. The plates will no doubt make an appearance, and there are high chances of including the silverware, table napkins, and glasses in the photo too.
Invest in high-quality and aesthetically pleasing tableware to complement your high-quality meals. KitchenSpot offers tableware with unique shapes and colours that will surely make your meals more aesthetically pleasing.
Our tableware showroom is designed to equip hospitality professionals with all they need to best serve their customers. We stock globally trusted brands that pride in years of innovation in producing high-quality glassware, cutlery and tableware.
Would you like a free consultation from our expert staff? Email us on info@kitchenspot.co.tz to arrange a visit at our showroom located at TFA Complex, West Wing in Arusha.
5. Make it easy to tag you
Since the whole idea behind encouraging guests to take photos is to spread the word about your establishment, it’s only fair to make it easy for customers to tag your establishment on social media.
Keep your social media handles where they can be seen easily, such as on menus and napkin holders. Remember to like and comment when they eventually post about your restaurant. Restaurants can get creative with contests and giveaways to encourage customers to share their photos online.
Did you know? Our new range of leather products allows you to customize items such as menu cards with your business name, logo or initials.
You don’t have to sacrifice your personal style or taste to achieve a look worth sharing. A few simple touches can make your food more Instagram-worthy to your customers.
We hope some of these tips can help you gain attention on Social Media with beautiful food presentations and attract more people to try your dishes.
