For avid coffee lovers, coffee is more than a drink, it’s a ritual. Such customers take their coffee seriously and have come to expect more from their local coffee shop. Plenty of research has been done to find out exactly what customers look for in a coffee shop. Here are 5 things that customers want in a coffee shop.
1. Coffee Taste and Quality
Most of us can make coffee at home. The major reason we go to a coffee shop is the promise of a large variety of coffee to choose from, some days we want espresso while on other days we want decaf. Customers like knowing that they have options. Coffee lovers also look for quality and a great-tasting cup of coffee. They also seek the guarantee of getting the same taste every time, unlike what we can make at home.
Use quality products and equip your barista with top-quality coffee-making equipment for consistency. The right coffee machine can make all the difference in the quality of your coffee. Contact KitchenSpot, we can help you find the right coffee-making equipment for your business.
2. Convenient Location
Hopefully, you considered this important factor before opening a coffee shop, unless you offer delivery services. The majority of coffee drinkers want to grab a coffee on the way to or from work or other errands. Your number of visitors will suffer if your customers are expected to drive in the opposite direction from their intended route just for a cup of coffee. Operate out of an area where there is busy traffic passing by.
3. A Good Barista
Your barista is probably among the few people that your customers interact with in the morning. Apart from their coffee-making capabilities and artful coffee presentation, ensure your barista has the soft skills to make customers feel welcome. A good barista needs to be able to respond to customers’ questions, quickly adjust to meet customers’ special requests, and remain friendly even when working under pressure to get as many orders out. Having your barista and his working space looking clean and presentable will also go an extra mile. Check out our store for chef/barista essentials such as aprons, shoes, hats and more.
4. Comfort and Ambiance
Apart from the caffeine boost, your coffee shop customers are most likely looking for a spot to relax while enjoying their coffee fix. Create a calm and peaceful space with comfortable furnishings, the right lighting, and calming music to make customers feel at home.
If you need to attract the younger generation, make sure your shop is designed to be pleasant to the eye and on camera. Visiting Instagram, there are probably more selfies taken at coffee shops than at homes. Make your coffee shop selfie-friendly to encourage repeat customers. Add a unique touch to your coffee shop with customized display boxes and serving trays from KitchenSpot.
5. Fast Service
Generally, no one likes waiting for services. For coffee-deprived customers, waiting is even more unpleasant. Attempt to reduce wait times so that customers get their orders fast. Depending on your current setup, this could mean automating some functions, getting bigger, more, or better equipment to speed up order processing. KitchenSpot stocks a wide range of coffee-making equipment, from coffee plungers to heavy-duty coffee machines, KitchenSpot will help you find the right tools for your establishment. Check with us to equip your coffee shop with tools for faster processing.
Knowing what your target customer wants is the first key to success. Know who your consumers are, find out their specific needs and adjust accordingly. A coffee shop that gets a high flow of tourists will have different selling points as compared to a shop that gets business visitors.
